Own end to end enterprise website strategy and governance across multiple domains, driving continuous improvement in usability, accessibility compliance, SEO performance, and conversion paths

Lead website content planning, landing page development, and UX optimization, partnering with marketing, design, IT, and external vendors to improve customer journeys and engagement 

Serve as primary owner of digital analytics, dashboards, and reporting, delivering executive ready insights on web traffic, campaign performance, customer behavior, and competitive positioning 

Translate analytics findings into actionable recommendations used by senior leadership to guide marketing investment and digital prioritization 

Collaborate directly with the Chief Experience Officer to evaluate and implement AI driven tools that improve personalization, operational efficiency, and marketing effectiveness 

Direct cross functional collaboration between Marketing, Risk, Compliance, IT, and external partners to ensure timely, compliant execution of all digital initiatives 

Oversee SEO strategy and technical optimization, including on page improvements, site audits, accessibility monitoring, and quality assurance 

Act as a key contributor to customer experience and innovation initiatives, advocating for data informed, customer centric digital solutions 

Provide strategic oversight for digital media planning and execution, ensuring alignment with enterprise marketing goals and measurable ROI 

Maintain strict brand integrity and regulatory compliance across all digital content, campaigns, and web properties in a highly regulated banking environment

Planned and executed multi channel digital marketing campaigns across paid search, display, email, and web channels for banking, insurance, and financial services products 

Drove $21 million in new deposits through targeted CD campaigns by leveraging audience segmentation, media optimization, and conversion focused landing pages 

Managed a $58,000 monthly marketing budget, including vendor negotiations, media placement, and performance optimization 

Successfully reallocated budget to secure an additional 200 thousand impressions while improving conversion efficiency and impression share 

Led UI and UX strategy for a core banking conversion microsite, developing landing pages, FAQs, and tutorials that generated 8,765 impressions and a 16.89 percent click through rate 

Created 11 educational videos and supporting content that reduced inbound call center volume during a high risk core banking transition 

Built and optimized email marketing and automation workflows in HubSpot, achieving a 78 percent engagement rate compared to a 20 percent industry average 

Designed automated onboarding journeys that captured 340 new customers per month, improving speed to engagement and customer experience 

Owned SEO optimization and website upkeep, including content updates, accessibility improvements, and usability testing 

Conducted market research, demographic analysis, and competitive benchmarking to support campaign planning and strategic decision making 

Served as a key contributor to SharePoint discovery and workflow initiatives, improving cross department collaboration and operational efficiency 

Coordinated daily output of designers and writers, ensuring all creative assets were on brand, on time, and compliance ready 

Supported crisis communications and high pressure initiatives, providing rapid digital execution and updates during critical events

Planned and implemented research projects relating to competitive analysis, demographics, products, services, and customer satisfaction.

Created workflows for an email marketing program and assisted with monitoring, focusing on onboarding, cross-sells, workflow optimization, and drip campaigns.

Assisted with designing marketing materials, signage, and collateral for ad campaigns, sponsorships, events, and content creation.

Developed crisis communication guidelines to ensure ease of communication in emergencies.